Cranbrook, BC — Jeff Chynoweth, President of the Kootenay ICE Hockey Club today announced the Club has partnered with Initial Designs Custom Embroidery as the Club’s new exclusive merchandise partner. The three-year agreement took effect May 1.

“We are excited to be heading in a new direction with our merchandise, and we look forward to building this relationship with Initial Designs Custom Embroidery. Melissa Hambalek and her team are energetic and will offer a fresh perspective on the design and marketing of our team apparel,” added Chynoweth.

“Initial Designs Custom Embroidery is proud to be the new merchandise partner of the Kootenay ICE. We are excited to be working with the ICE to offer a wide variety of merchandise, and we look forward to welcoming fans to our store in the future,” said Melissa Hambalek, Owner and General Manager of Initial Designs Custom Embroidery.

Initial Designs Custom Embroidery will offer Kootenay ICE merchandise beginning May 1 at 37 – 7th Avenue South in Cranbrook and online at www.initialdesigns.ca