Cranbrook, B.C. – The Kootenay ICE Hockey Club is excited to announce an integrated partnership with Cranbrook Minor Hockey.

As part of the agreement, the ICE will provide Cranbrook Minor Hockey with numerous benefits, including:

• Staff and player integration with a focus on the initiation age group.
• Numerous unique ICE rewards and benefits to minor hockey players, coaches and parents throughout the season.
• Support at tournaments and events organized by Cranbrook Minor Hockey with the ICE Fan Ambassadors

“Hockey is a tremendous game that has provided a lot of great experience for our staff and players,” said Matt Cockell, President and General Manager. “It was clear after speaking with Jay Meisner that emphasizing the initiation age group as a starting point would allow us to build a strong relationship from the ground up moving forward.”

“The experience that a young hockey player has when they are starting out is really critical to their long term participation,” explained Jay Meisner, Sponsorship, Cranbrook Minor Hockey. “We are thrilled about the partnership, the ICE have committed both resources and financial support which speaks to their commitment to the community and minor hockey.”

Meisner added, “Our initiation age group will benefit as will minor hockey as a whole with the extensive benefits that will be provided by the ICE to all minor hockey participants as part of this partnership.”

Kootenay ICE Mini Packs and individual game tickets are now on sale. To purchase tickets call 250-417-0322 or stop by the ICE Gear store at Western Financial Place. Individual ticket sales can be purchased online at ICEcountry.ca. Visit ICEcountry.ca for all ticket information and pricing.